Texas Company In Competition For Local Advertising Dollars


A Texas company's practice of selling advertising space on Longhorn sports schedules has drawn the ire of PHS Athletic Director Dave Bradley and others at the school.

Custom Sports Publications of Arlington, Texas has been selling the sports schedules to businesses in the Rim country even though the school has contracted with Summit Screenprint to do the job.

According to Bradley, Summit donates part of the proceeds usually about $2,000 back to school sports programs. Custom Sports, on the other hand, does not donate any of its earnings to the school, Bradley said.

Because high school sports schedules are public information, the Texas company's practice of reprinting them and selling advertising is legal. However, Bradley claims it's detrimental to the school athletic programs.

"We depend on that money we get from Summit. It helps keep our programs going," Bradley said. "None of the money (Custom Sports Publications) earns stays in the school or community; it goes to Texas."

Jimmy Johnson at Custom Sports Publications did not return phone calls to the Payson Roundup.

Bradley said he also had been unable to reach Johnson to discuss the situation.

Payson Police Chief Gordon Gartner said that as long as salespersons at Custom Sports don't misrepresent themselves as representatives of the school or say they are performing fund-raisers for PHS, they can legally sell advertising and print schedules.

The problem is not a new one for school officials. In past years, Custom Sports sold the programs locally, much to the chagrin of then-athletic director Barry Smith.

Both Bradley and Smith agree there is not much that can be done to stop Custom from selling advertising in Payson, but they say potential customers should not be confused into believing they are engaging in a PHS benefit.

"If anyone has questions about what they are buying and if it helps the school, they should call (474-2233)," Bradley said.

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