Payson's 117th annual August Doin's rodeo was filled with excitement and will no doubt be remembered as a great success. The fans who attended were not disappointed.
But there are many local rodeo fans who did not attend because they were disappointed with the high price of admission.
Adult tickets have climbed to $15 per performance, which has caused many families to take the rodeo off their August schedules. And while the adult price includes admission to a rodeo dance, this value is hard to justify for parents who just want to take their children to the rodeo. Ticket prices for children 6 to 12 years old are $8. Add an additional $3 for parking and the normal cost to feed a family, and it puts the rodeo out of reach for too many local families.
Traditionally, the Saturday night performance is well attended and has the best ticket sales. Here are a few suggestions to increase local attendance and allow more Rim country residents the chance to experience Payson's rodeo at the other performances.
Offer free children's tickets through the schools. This is a long-standing marketing strategy used by circus and sporting event promoters. It benefits everyone and builds future rodeo fans.
Offer a limited number of half-price tickets to local rodeo fans with a Rim country address on their driver's license. Tickets could be offered on a first-come, first-served basis, and must be purchased in advance.
Offer discount coupons with purchases through local retail stores. Select businesses that cater to families or seniors so there is an added value in making a purchase at a rodeo-sponsor business.
We congratulate the Payson Pro-Rodeo Committee and sponsors for putting on one of the best rodeos we've seen in years.
Now let's work to rope-in more local fans and make it an even bigger success next year.