The Payson Town Council and its staff took swift action to help the evacuees of the Rodeo-Chediski Fire. Now it has moved in to help another victim of the fire: the local economy.
At a special session July 8, the council voted 7-0 to give the chamber $75,000 from the town contingency fund for an emergency advertising campaign.
The campaign will put advertising in the Arizona Republic, on four popular radio stations during high listener hours, known as drive time, and in a special publication that focuses on events around the state. The goal is to alert the traveling public that Payson did not suffer damage to any of its travel destinations, the Tonto Natural Bridge is still open, there are things to see and do in Payson in spite of the forest closure.
Bob Ware, executive director of the chamber, who explained the advertising program, said the campaign also can invite people to stay in Payson and drive up to see the fire-damaged areas of Heber and Overgaard.
Ware assured the council that all expenditures used for the emergency advertising campaign will be well documented.