Ad Campaign Is Desperately Needed

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Editor:

The recent unanimous decision by our town council to fund a special advertising campaign with $75,000 from their contingency fund needs public applause and a thank-you. This campaign is desperately needed to avoid economic disaster for Payson businesses as a result of the Rodeo-Chediski Fire. It seems the perception of Arizonans outside of the Rim country is Payson burned along with Heber and Overgaard.

As a long-time critic of Gila County and Payson politicians, I am encouraged by this new town council's timely action to help their constituents in this time of need. This new council has rapidly grasped the fact that business sales tax revenues are the major component and lifeblood of our town's $34 million budget. Without a healthy business climate, fueled in great part by tourism, Payson homeowners would be forced to pick up the tab in the form of new taxes or have Town of Payson services reduced or eliminated.

I am encouraged by the progressive business acumen that this new town council has demonstrated. I also look forward now with some added confidence that they will continue to make good decisions that benefit the greater good.

Doug Brackin, Payson

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