The Payson Town Council gave the Rim Country Regional Chamber of Commerce $75,000 for an emergency advertising campaign. The goal of the campaign is to bring tourists back to town. Informal surveys show tourists are staying away because of the drought, the forest closures and the Rodeo-Chediski Fires.
Bob Ware, executive director of the chamber, said so far $37,225 has been spent for radio advertising.
Currently ads are airing on KESZ, KNIX, KYOT and KFYI. Starting Aug. 5, advertising will air during high traffic times on these radio stations, as well as KGME, KMXP, KOY and KZXP.
The town money has also been used to buy advertising space in the Arizona Republic, with the ads continuing through Labor Day weekend. Ware did not have the cost information on the print advertising when contacted by the Roundup.
The area has also been the featured subject of both radio shows and articles, which, Ware said, was attributed to the interest in the advertising campaign.