Payson's Rock Yard Grows Into The Valley

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"You hear about businesses expanding into Payson, but it's not often you hear of businesses-based in Payson expanding into other communities," said Steve Rogers, vice president of The Rock Yard.

That's exactly what The Rock Yard has done -- for the second time.

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Steve Rogers, vice president of The Rock Yard, shows some of the many samples of Cultured Stone the company carries at its three sites -- Payson, Show Low and now the Valley. The Rock Yard is the state's second leading distributor of Cultured Stone, Rogers said.

In 2001, the Rock Yard opened a branch in Show Low.

Last month, the business expanded once again, this time in the Valley of the Sun. The Rock Yard Phoenix Metro Branch opened Oct. 15 on a 3-1/2-acre site at 4005 W. Kitty Hawk Way in Chandler, near the new San Tan Freeway. The expansion will help better serve its Valley clients and let the business grow.

The company was started by Rogers, George Randall and Payson Concrete in 1998. Rogers had a small landscape contracting business, Rogers Development, for several years. He said he had trouble finding a resource for some of the material he needed, so the business was started.

"We've worked up to being the No. 2 Cultured Stone distributor in Arizona," Rogers said.

The company provides masonry supplies, specializing in Cultured Stone, block brick and real stone.

"Starting in Payson we developed a model for doing business as a sales and marketing company as well as a supply yard," Rogers said, "We built relationships and developed clients."

The Rock Yard has 22 full-time employees, nine work in Payson, three in Show Low and the balance are at the new site in Chandler. Rogers said most of his people are "leased" from Diversified Human Resources in Scottsdale. He said this unique way of staffing lets a small business like his provide 401(k) and health benefits most operations of similar size could not offer. It helps meet the challenge of maintaining a balance between providing benefits and paying a good wage, Rogers said.

Still, he said, finding the work force they need is one of the complications of doing business.

"Labor is always a challenge -- finding good people with a good work ethic who will take care of the business as if it is their own," Rogers said. "We've been fortunate. We have a very low turnover and most of our key people have been with us since the beginning."

The new site came with an existing structure, so Rogers and his people are still getting settled and creating the environment they want to present to the public. The Chandler operation is open from 7 a.m. to 4 p.m., Monday through Friday, and it will be open Saturdays after the first of the year.

"We're proud of our accomplishments and hope to have another five years as successful as the first five," Rogers said. "We've been fortunate to continue to maintain a steady growth."

For more information, call (480) 705-7625.

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