Passion For Collecting Becomes Business

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Bruce and Barbara Kroeger's passion for collecting quality antique furniture reached a level where they had to open a store 10 years ago in the Phoenix area.

Now they have another store in Payson, along with two warehouses filled with antique and vintage furniture they'd like to have in their own home.

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With a store full of beautiful antique furniture and decorative accessories, it is hard to know where to look first at Bruce and Barbara Kroeger's Cedar Lane Antiques, 111 East Cedar Lane, Payson.

The couple opened Cedar Lane Antiques Aug. 13. They have had a home in the Rim country for three years and made the move to permanent residency a year ago.

"We've always wanted a store with unique antiques," Bruce said.

The couple wanted to relocate to Payson to get out of the hustle and bustle and the heat of the Valley. The original plan was to just have the warehouse for the inventory for the store in the Antique Gathering, an antiques mall in Phoenix. They decided to include a showroom with the warehouse, and have since added two more warehouses.

"The moderate climate is better for the furnishings," Bruce said. He is from a small town and both he and Barbara like the small town atmosphere.

If customers don't see what they want on display, all they have to do is ask. The Kroegers either have it at their other store, in their warehouses or can find it through their many contacts in the business all over the world. The Kroegers go on quite a few buying trips and attend a number of shows, spending a lot of time in the Midwest. They invite their customers to make wish lists of antique items they'd like to buy.

"We can find just about anything in any price range," Bruce said.

They also carry select home accessories, such a porcelain, glass and silver pieces, some art work, plus dried and silk floral arrangements. They also can take orders for custom arrangements.

The oldest pieces the Kroegers have at Cedar Lane Antiques are from the 1860s and include a Victorian walnut bedroom suite and a massive oak buffet that is so heavy, it takes three men and a boy with a jack to move, according to Bruce.

They say the community's reception for them and their store has been fabulous.

"We really like Payson," Barbara said.

They believe their store is different from other antique shops because of their focus on antique furniture. Because they have access to so much furniture, they are available to work with interior decorators and designers.

Cedar Lane Antiques is at 111 E. Cedar Lane, Payson. Hours are 10 a.m. to 5 p.m. Thursday through Saturday, 11 a.m. to 5 p.m. Sunday, and other days by chance.

For more information, call (928) 468-1351, (602) 885-1903 or (602) 309-5106.

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