Chamber Helping Businesses With Customer Service


"You can never have too much customer service training," said Tina Bruess, executive director of the Rim Country Regional Chamber of Commerce.

To that end, the chamber is working to help its members improve their customer service, partnering with the Gila Community College and the Small Business Development Center to present a seminar on "Superior Customer Service."

This is one of 12 programs noted customer service trainer David Aaker will be presenting throughout the state.

"The seminar is one I've participated in a number of times," Bruess said. "David is phenomenal -- he makes it fun."

The seminar is an interactive program, not just a straight lecture, she said.

The Superior Customer Service seminar is from 1 p.m. to 3 p.m. Wednesday, Sept. 29 in Room 301 at Gila Community College, 201 Mud Springs Road.

The program will be presented by David Aaker, who has made a business out of customer service. He speaks nationally on the subject and is invited to instruct corporations, hotels, casinos and municipal governments about what good customer service entails.

Some of Aaker's tips include:

  • "Every telephone call has a future -- Because someone has chosen to call your business for whatever reason, it is your responsibility to make the most out of each and every opportunity."
  • "People will forget what you did and people will forget what you said, but people will never forget how you make them feel. That simple fact will bring them back to you. It's a fact that you can increase sales 30 percent by providing excellent customer service to your existing accounts."

Reservations are required by 5 p.m. Monday, Sept. 27. Call the chamber at (928) 474-4515 or e-mail Bruess at

The cost of the seminar is $20 by chamber members and $10 for each additional person attending from the same business; $30 for non-chamber members and $20 for each additional person attending from the same business.

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