New Fast-Food Restaurant Slates Grand Opening

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Trying to get the word out about a new restaurant is what one owner is planning on doing this weekend. Chester's Chicken opened in Star Valley a few months ago.

The Alabama-based restaurant, which is connected to the Circle K on Highway 260, will be holding its grand opening for four days from today through Monday night.

Brad Staab, marketing manager of the Star Valley Chester's Chicken, said this will be the first Chester's franchise that will be housed inside a Circle K convenience store.

"Circle K is the new thing for fast-food restaurants," he said, mentioning that other fast food outlets have operated with the convenience store giant.

The Star Valley Chester's Chicken franchise is the first one in the Rim Country.

On Friday, KMOG's Rocking Ron Gibson will broadcast live from Chester's from 11 a.m. to 2 p.m.

Staab said there will be drawings for prizes as well as an eating contest with deep-fried corn, a product that is very popular in the South.

"We thought it would be neat to have an eating contest with deep-fried corn," he said.

He also said there will be a rooster call and a bunch of drawings throughout the four-day event.

Staab said Chester Chicken will be at the grand opening for the children, and added that Cluck Bucks will be handed out, too.

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Brad Staab, food service market manager for Chester's Chicken, stands in front of the restaurant that will be holding its grand opening this weekend.

A Cluck Buck is a coupon that offers $1 off when purchasing a combo meal at Chester's Chicken.

He said the delay of the grand opening was the result of trying to work all the kinks out since this is the first time a Chester's opened in conjunction with Circle K. He said the location for the fast-food restaurant used to house a hamburger stand when Chevron owned the property.

"We decided it would be a perfect fit out here," he said. "We decided it would work great out here."

He said the fast-food chicken franchise is a type of restaurant that families frequent, and added the Rim Country being a tourist destination was a bonus.

Dave Kennedy, Chester's Chicken store manager, said they are hoping to get the word out about the restaurant, adding some people are unaware that there is a fast-food restaurant in Star Valley.

"We are hoping it will be hopping." Staab added. "One of the things is a lot of people are not aware we are here. We want to let the community know we are here, and there is another chicken (restaurant) for Payson and Star Valley."

Chester's, founded in 1952 as a hole-in-one doughnut business now, has more than 1,700 locations over three continents.

In 1965, the company added a chicken fryer to its line of cooking equipment and two years later Giles Enterprises Inc. was incorporated and began to manufacture frying equipment, and Chester's International LLC was incorporated in 2002.

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