Bill Armstrong has seen Star Valley increase by leaps and bounds in the 35 years he has lived in the small town.
He said when he first moved to the town in 1972, there were very few people who were permanent Star Valley residents. Armstrong said there were about 400 full-time residents back then.
At his home off Moonlight Drive, there were only three homes within a mile of his home.
Currently, the major subdivisions in the town have been built off of this major stretch of roadway.
He said the first major expansion of the town was away from the downtown area.
"They built a lot of new homes in the outer areas where people can have open space without so many restrictions," he said.
In 1972, he added, there were almost no businesses in the town that was mostly known for cattle.
For the past 24 years, Armstrong has headed the Payson Rodeo Committee and has also been the Rodeo boss for that same time period.
The Star Valley resident is well-known throughout the Rim Country, largely because of his past and current businesses.
Armstrong operated the Texaco at the intersection of the Beeline Highway and Highway 260, as well as Armstrong's Automotive in South Payson.
He later sold Armstrong Automotive to Jerry Fletcher, thinking he was going to retire.
"I lived in Star Valley, and had my business in Payson," Armstrong remembered.
Armstrong retired, but nine months ago decided to open the Bill Armstrong Antique Shop in Star Valley. He had been working out of his home.
"I had a shop in my home, and I decided to go back full-time," he said. "There is a need for jewelry and firewood."
He said he does not envision ever retiring again.
"I hope I never have to quit as long as my heath is up, I can serve the people and can make a buck," he said.
He said he has a lot of long-time customers, because of his belief in fair prices as well as telling the truth.
"I have had customers for 30 years, and they always come back," he said, adding he purchases what he can from Native Americans. He mentioned that he also has a few suppliers from New Mexico.
Armstrong said whatever money he saves is always passed on to the customer.
He said many of his customers want something that was made in Arizona, and most of the merchandise he purchases is Southwestern style.