One cannot be a successful writer these days without also having a mind for business.
For many creative people, this is a difficult crossover.
Which is one reason Paul Pogany, community relations manager for Barnes and Noble, is offering a free seminar titled, "What Publishers and Booksellers Wish Every Author Knew."
"After an author has written a book, they need to research the method they wish to use to see that book physically created, and then put into the hands of readers," Pogany said.
Pogany will share his insights into the retail side of the book industry at the seminar, held from 1 to 2:30 p.m. Friday, July 21, in the public meeting room of the Payson Public Library.
"If you expect to sell your book to people, you have to view it as a product and you have to know where your target audience is," said seminar organizer, Carol Osman Brown. "That's where I think Paul is very helpful, because he sees the industry from the sales end. He has certain limitations as to how many books he can stock and it is always flexible and it is always according to the whims of the reading public."
Pogany will speak for 30 to 45 minutes then answer questions from the audience.
Reservations are required for the seminar and may be made by calling (928) 468-9269 or e-mailing email@example.com.
The seminar is sponsored by the Rim Country members of Arizona Press Women, of which Osman Brown is a member.
"Writing a book is a long haul but I like to encourage writers to follow their passion," she said.
Writing is a passion she has followed throughout her career, writing for the Phoenix Gazette, teaching at Arizona State University and Rio Salado College and writing for magazines such as Arizona Highways.
"Writers are isolated doing their own thing. They bump into each other at the library or around town," Osman Brown said.
"My goal is to have a big enough interest for Arizona Press Women to come in and have regular programs."
With a starting group of 10 people, who would not necessarily need to be members of APW, Osman Brown said the chapter could start having monthly educational programming for writers and eventually in-depth weekend workshops if there was an interest.
Topics could cover the gamut of communications such as writing books, both fiction and non-fiction, writing for magazines or newspapers, or photojournalism. Content would be driven by local members.
Networking with writers all around the country through newsletters and conventions is another benefit of APW membership through its affiliation with the National Federation of Press Women.
"What Publishers and Booksellers Wish Every Author Knew"
When: 1 to 2:30 p.m. Friday, July 21
Where: Payson Public Library meeting room.
Call: Reservations required. (928) 468-9269 or firstname.lastname@example.org
-- To reach Carol La Valley call 474-5251 ext. 122 or e-mail email@example.com.