Star Valley Now Has Visual Piece Of Its Identity


The Town of Star Valley now has an identity that enables one to recognize the town based on a few designs.

The Town Council recently approved the town's seal, logo and letterhead.

"It gives us an identity, a piece of identity," said Star Valley Mayor Chuck Heron.

Heron said business cards and stationery for the town were in limbo until the designs were approved by council.

He said the seal will be used on town documents and presentations, and could be included on stationery as well.

Heron said the logo will be used on T-shirts and other related items.

"We are new in Arizona, and people in this town will attend statewide conferences," he said. "It helps identify where you are from."

He said the council chose what the public wanted, which, he added, is one of the charters of the town that will always be followed.

"People rule. It's real simple," Heron said. "That's very important to what we are doing here."

The seal was designed by Bernadette Heath, Gordon and Natalie Stroup created the logo and the letterhead idea came from Mike Rokoff.

Heath said she thought about the seal design for a long time.

"I wanted to include the history of Star Valley," she said.

The seal revolves around a depiction of a Shoefly Indian, located in the middle of the design.

The depiction of the windmill, Heath said, reflects the cattlemen that made up the town in its early years as well as the windmill on Highway 260 that is owned by the Freelands.

She said Star Valley is located between two mountain ranges -- the Stewart Mountains and the Diamond Point Rim. The two arms on the seal reflect the mountains surrounding and encompassing Star Valley.

"Everything is tied to the center, and that is where the water is collected," she said.

Heath said it took her four hours to draw the design and another three days to do the graphic work.

Councilor Mary Ann Kotelnicki, who chaired the seal, logo and letterhead committee, said the town seal was put on a pin. In August, members will be going to Tucson for an Arizona League of Cities and Towns meeting where pins will be exchanged with other communities.

She said 10 people submitted designs, and many submitted more than one idea.

"We had a very nice response considering there was no monetary gain or prize," Kotelnicki said.

Nathalie Stroup said designing the logo did not take her and her husband long in coming up with something that represents the town.

"We sat down and started doing some drawings," she said. "We wanted to represent the mountains and the valley."

The winning logo design consists of two mountain ranges divided by a large V to represent the valley. Above it all is a single star.

Stroup was surprised the community chose her drawing to be the town's official logo.

"We are not artists," Stroup said. "We are just average people."

Kotelnicki said Rokoff's letterhead design was very simple and clean.

In the design, Rokoff drew three lines on the left and right side that met in the middle to form the "V" letter.

"He is a very accomplished artist," Kotelnicki said "These artists are working on a different vibration."

-- To reach Michael Maresh call 474-5251 ext. 112 or e-mail

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