The Payson Roundup received the state's top award for advertising excellence from the Arizona Newspapers Association during the group's annual awards presentation in Tempe May 12.
The Roundup staff was awarded First Place General Excellence in its circulation size, placing in 10 out of 11 advertising categories.
"I'm extremely proud of the entire staff," said Roundup publisher Richard Haddad.
Recent readership studies by Northwestern University reveal that consumers consider newspaper advertising just as valuable as published news items.
"I heard it said once that the ads represent a community's hopes and dreams," Haddad said. "Whether it's a classified notice to find a job, or a real estate listing to find a home -- the ads play an important role. Ultimately, they make it possible for us to employ a talented staff and serve as the hometown paper."
With each edition, the Roundup reaches more than 13,000 local readers with paid, verifiable and growing distribution -- almost always keeping an established balance of 50 percent ads and 50 percent news.
The artists and designers producing the ads often work in the background.
"We have an extraordinary production department, we really do -- they're the best," said Roundup Advertising Sales Manager Julie Haught. "And the sales team works very hard to provide the best customer service and products in Rim Country."
The Roundup display ad sales team includes Haught, Bobby Davis and Diane Montefour. Classified sales are serviced by manager Molly McCarty and Cherilynn Hughes-Yoder.
Along with First Place General Excellence, the Roundup received awards in the following categories:
First Place - Best Black and White Ad
First Place - Most Effective Use of Small Ad Space
First Place - Best Web Site Ad
First Place - Best Public Service Ad
First Place - Best Newspaper Promotion
Second Place - Best Ad Series, Black and White
Second Place - Best Ad Series, Color
Second Place - Best Classified Section
Second Place - Best Special Section (Progress Edition)
Second Place - Best Classified Promotion
The newspaper association has named the Roundup Newspaper of the Year among all nondaily papers in the state for the past seven years in a row.
To qualify for Newspaper of the Year, a newspaper must perform at the highest level in both advertising excellence and news reporting excellence.