Tina Bruess, executive director of the Rim Country Regional Chamber of Commerce, said its new KCMA radio show, "Chamber Chat," captures the essence of partnership between the business community and the media.
Bruess and co-host Cindy Kofile kick off the business week at 1 p.m. every Monday.
"This show is about business, for business and with business," Kofile said. "It's not an infomercial. It's informational, educational and proactive."
The first broadcast of Chamber Chat aired this past Monday. As the show evolves, the duo will broach topics -- such as customer service, economic development and regional events -- that matter to local businesses.
"It was just what we envisioned for the community," Program Director John Carpino said. "Our program is expanding and we're reaching out. We're sticking to the spirit of low-powered radio."
The Federal Communications Commission regulates the range of radio coverage. Low-powered stations reach a limited audience by design.
The FCC's philosophy provides listeners an alternative to commercial, corporate radio.
The subject matter must also follow guidelines.
Low-powered radio is limited to noncommercial, educational broadcasting only. The service range generally covers a 3.5-mile radius. LPFM stations are not protected from interference that may be received from other classes of FM stations. A construction permit is required before a LPFM station can be constructed or operated.
Kofile and Bruess said they'll also reach out to other local organizations related to business growth, such as the Payson Regional Economic Development Corporation, the health care community and the educational groups.
"We're open to new ideas," Bruess said.
"The businesses drive and bring in tax dollars. It's important to keep the businesses in town thriving, but also have a little fun, too."
Kofile and Bruess welcome members of the chamber to join the show, and they welcome input.
To participate in Chamber Chat, contact Kofile at KCMA, (928) 468-KCMA or Bruess at the chamber (928) 474-4515.