The Tough Enough to Wear Pink campaign was first introduced at the 2004 Wrangler National Finals Rodeo when breast cancer survivor, Terry Wheatley asked her son, team roper Wade Wheatley, to wear a pink shirt at one performance. Wade convinced his fellow contestants to join him, so Wrangler Jeans and Shirts quickly produced enough pink shirts for every NFR contestant. All but two contestants wore pink shirts (because of sponsor-related issues) and the organization was started.
The 2008 Tough Enough to Wear Pink Night will be the opening performance at the World's Oldest Continuous Rodeo at 7 p.m. Friday, Aug. 15 (gates open at 5 p.m.). This special effort is due to a partnership between the Rim Country Regional Chamber of Commerce, the Payson Pro Rodeo Committee and the Payson Regional Medical Center Healthy Woman program.
The Tough Enough To Wear Pink campaign aims to raise awareness and funds for the fight against breast cancer. For everyone wearing pink or a pink accessory to the Friday night Rodeo, funds will be donated for breast cancer education and research.
Throughout Rodeo weekend, representatives and volunteers with the PRMC Healthy Woman program will have a booth where specialty items can be purchased, including hats and bandanas. Healthy Woman materials will also be available.
The mission of the Healthy Woman program is to empower women with the knowledge and confidence to make informed health care and well-being decisions for themselves and their loved ones. It is open to women of all ages and is a free community resource.
There are monthly outreach events, including lunches with area physicians and health screenings.
For more information about Healthy Woman, call (928) 474-3222 or go online and visit www.paysonhospital.com.