Chapman Auto Center wants to make buying as affordable as leasing.
As U.S. car buyers shift away from leasing to more purchasing, Chapman Auto Center, said that in August it will offer new incentives, including up to 40 percent off MSRP on eligible models, to make the monthly payments for purchasing a vehicle with a loan more affordable than ever.
The new strategy includes 72-month finance deals with low monthly payments on a range of compact, mid-size and full-size vehicles. Special deals for August include 0 percent APR for 72-month deals on the Dodge Ram, Dodge Durango, Chrysler Aspen, Jeep Grand Cherokee and Jeep Commander.
The program creates low monthly purchase payment similar to 36-month lease payments, and lower than previously offered finance payments. With these new incentive offers, customers can get lower payments with the benefits of ownership.
"As part of our annual August model-year clearance, we are leveraging the move from leasing to retail purchases to offer our customers the best deals of the year and make buying as affordable as leasing," said Sarah Rogers of Chapman Auto Center LLC.
"Chrysler has repackaged incentive spending typically spent on leasing into improved financed purchase deals to lower monthly payments on select vehicles from the Dodge Caliber and Dodge Charger, to the Chrysler Town & Country and Jeep Liberty. With the model year ending on 2008 vehicles, the time to buy has never been better. Returning lease customers who purchase an eligible new Chrysler, Jeep or Dodge vehicle will receive a Lease Loyalty incentive up to $750, and the disposition fee, up to $425, will be waived by Chrysler Financial.
Customers also can receive up to $2,000 cash back on select retail purchases when financed through Chrysler Financial. For those customers who still wish to lease a Chrysler, Jeep or Dodge vehicle through an independent financial institution, they can take advantage of Chrysler's Customer Cash Allowance on select vehicles up to $2,000. Chrysler LLC also announced its "Shop 'Til You Drive Sales Event" sales promotion campaign consisting of new television ads, radio spots, print campaign and Internet promotions. These initiatives are intended to substantially increase awareness and consideration levels of retail purchases, offering lower monthly payments among the Chrysler, Jeep and Dodge brands.