Plumbing, Cooling Business Ready To Serve


When customers call Santa Fe Plumbing and Aire Serve, they are surprised when they learn a technician will be able to see them the same day or the next. That is the primary thing that makes the business different than others, said owner Sammy Cruz.

Cruz has had a plumbing, cooling and heating business in Gilbert for more than 10 years. He made visits to the Rim Country working on home warranties and was invited to bring his business here, he said.


The staff at Santa Fe Plumbing and Aire Serve are ready to help Rim Country residents with all their plumbing, cooling and heating needs. The business will have grand opening events July 4 and July 5. Visit the shop at 1103 S. Beeline Highway for fun, refreshments and great raffles.

"There seemed to be an opportunity," Cruz said.

He started getting the business in place in December and is now ready to have a grand opening from 10 a.m. to 2 p.m., July 4 and July 5. The event will feature live remotes with both KRIM and KMOG, free hot dogs, soda, water, popcorn, snow cones and glow sticks, plus raffles for such things as Blue Ray DVD players, iPods and DVDs. Tickets are $1 each, six for $5, 13 for $10 and as many as guests can fit from fingertip to fingertip for $20.

Proceeds from the grand opening events will be divided among four Payson area charities, Cruz said. Beneficiaries are the Boy Scouts, the Payson Humane Society, Payson Community Kids and the Time Out Shelter.

"This isn't just a one-time thing. We plan to donate about 5 percent of our year-end revenues to charities, too," Cruz said.

Cruz's office manager in the Payson store, which also features parts for the do-it-yourselfer, is Sherri Smith. Casey Bennett is the staff plumber and Edwin Tefertiller is the air conditioning technician. To keep the same or next-day service, technicians from the Gilbert store may also be called in to help out, Cruz said.

"We are available seven days a week on an emergency basis, and customers will always talk to a real person," he said.

He said in some cases the staff may be able to help a customer solve a problem on their own with coaching over the phone. If a serviceman goes out on a call after hours, customers won't pay a higher price.

The trucks are fully stocked and the technicians have laptops in their vehicles to save time and costs.

"Our prices are the same regardless of the time of a call," Cruz said.

He added all his staff have had complete background checks and are drug free. "I don't want customers worrying about who is coming into their home to do work when they call us," he said.

Cruz's background is in plumbing, but he doesn't make many calls himself anymore.

"I might go out when one of my old customers calls and introduce our new person," he said.

The supplies in the store are the same ones carried on the company's trucks, but more will be added as demand dictates. Cruz is also expanding his services into green technology.

"All my people can work on solar water heaters," he said. As training in more green technology, such as solar panels and hybrid air conditioning/ evaporative coolers becomes available, his staff will take advantage of it, he said.

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