The Longhorn football and wrestling teams will reap the financial rewards of Bares, Bulls & Broncs when it appears April 4 and 5 at the Payson Event Center.
"Our athletes will help with parking and we will be selling Pepsi products that have been donated," football coach Josh Anderson said. "Sounds to me like it's a good time and it's nice to be able to generate some much-needed funds."
PHS principal Roy Sandoval, who has supervised the wrestling program since the resignation last month of coach Dave LaMotte, said he would be meeting with athletes late this week to discuss their responsibilities at the rodeo.
Sandoval agrees with Anderson that the rodeo will provide a great opportunity for athletes to earn the funds necessary to purchase items not available in the school's strapped-tight athletic budget.
In addition to having the Pepsi Wagon on site, Bares, Bulls & Broncs representative Debbie Wingfield is in the process of having a fry bread food concession set up.
The inaugural event, which is being sponsored by the Casper Baca Rodeo Co. of Grants, N.M., is expected to draw some of the top cowboys from around the southwest to two nights of rough stock riding.
The events will include bareback, saddle bronc and bull riding.
Baca is hosting the Payson competition as part of his Shut Up & Ride Series -- United American Tour.
Payson will be the third stop on the tour that will continue until next fall with appearances in Durango, Colo., Page, Ariz., Farmington, N.M., Gallup, N.M. and at the New Mexico State Fair in Albuquerque.
The tour will make a second stop Aug. 30-31 in Payson.
During both Rim Country appearances, the Baca Rodeo Company will add incentive money of $1,000 to each event.
Baca touts the upcoming United American Tour competition as unique in that it features only the three most exciting events in rodeo and has "the most talked about flag introduction featuring cowboys and the military."
The introduction, which is a tribute to the armed forces, is set to the music of Toby Keith's hit country song "Courtesy of the Red, White and Blue."
Also included in the grand entry show is a special showing of the livestock. Baca said the horses are herded through the arena as the announcer describes the history of the bucking horse and rodeo.
Both evenings will also be highlighted by clown acts, special novelty toss giveaways and autograph sessions after the event.
Baca anticipates the rodeo will draw 10 to 20 bareback riders, 20 to 30 saddle bronc riders and 50 to 100 bull riders including several from abroad.
Rodeo aficionados will remember Baca as a former bull rider and team roper who opened his own rodeo company in 1986.
His company has since sent roughstock bucking horses and bulls to PRCA rodeos and PBR bull riding shows around the country. Baca stakes claim to having the only bull -- the infamous "High Rise" -- to make it to the PBR World Finals a record eight times.
Bares, Bulls & Broncs is being sponsored by Steve Coury Automotive and Mazatzal Hotel and Casino.
The admission is $12 for adults and $6 for children. Events begin both evenings at 7:30.