Normally associated with undertaking unusual tactics to combat extraordinary circumstances, “guerrilla” is the appropriate mind-set to approach the current economic and business climate.
In these challenging economic times, it is more essential than ever to make certain businesses are properly equipped and conditioned to withstand the current downturn, says John Stanton, Rim Country Regional Chamber of Commerce director.
The chamber, along with Gila Community College, Payson Regional Economic Development Corporation, Town of Payson Office of Tourism and Economic Vitality and the Payson Roundup, are sponsoring a small-business forum: Guerrilla Tactics for Surviving in Tough Economic Times to be held Wednesday, Nov. 19 at the Payson High School Auditorium. The free forum will start at 6 p.m.
Charting the best direction for business in this harsh economic landscape requires getting down (or back) to the basics. Helping to assure a business is operating as intelligently and efficiently as possible is what this program offers to participating businesses. In many instances, the objective is to get “lean and mean,” Stanton said.
People attending can expect to hear from experts, such as Teri Williams of the Arizona Small Business Development Center Network state office.
She is the state deputy director for SBDC and has worked in work force development. Williams will share information to help navigate through the “unfriendly” economic terrain. This information will validate either that what you are currently doing is the best path, or provide ideas that may get you moving in the appropriate direction.
At the very least, you will find you are not alone during these difficult times and there are people and resources that can possibly assist you and your business. You may also learn from your colleagues and their experiences how to traverse successfully through an unfriendly environment.