Take an existing ice cream shop, add fresh paint, new ownership, sprinkle in some good ideas and you get Scoops Ice Cream in the Swiss Village Shops.
Open for about a week, Scoops is already bringing in customers who are curious about the changes to the former Fireside Espresso Dreyer’s Ice Cream Stand.
New owner Chris Higgins, KMOG’s marketing consultant, took the business over after the former Fireside Espresso owners Michael and Linda Weber decided to sell.
Higgins said it only took 21 days to remodel and get the business open again.
Everything was changed inside and out, including adding pink, cream and brown paint, a marble slab, plus new seating indoors and out.
“It is a new owner, new look and new hours,” Higgins said. “It is a radical change from what it was to what it is now. I tried to give it an old-time ice cream shop feel.”
Higgins said he had no plans to open an ice cream shop — he knew he liked ice cream and wanted to own his own business, but never thought it would actually happen.
“God made it all happen,” he said. “None of it was my idea and I am not ashamed to admit it.”
Scoops offers 16 flavors of ice cream and will soon offer sundaes, malts and root beer floats. Higgins said an exciting addition is a chilled marble slab to mix extras into the ice cream, like Reese’s or cheesecake.
Customers can drop their business card into a jar and, if it is chosen, they get to create their own combo and be featured as the customer of the month.
Frequent Scoops customers can pick up a cone card or an around-the-world card.
On the cone card, if a customer buys eight scoops they get the ninth free. On the around-the- world card, if customers try all 16 flavors, they receive a Scoops T-shirt and scoop of ice cream.
Higgins’ vision for the parlor is to be a place were teens can hang out after the game or school.
“The sad thing is there isn't any place for them to go in town,” he said.
Giving back to the community is important.
“It is not about making money, I have to make enough to stay open, but it is about doing the right thing business-wise,” Higgins said.
Scoops is open 12 p.m. to 9 p.m. Tuesday through Thursday, 12 p.m. to 10 p.m. Friday and Saturday, and 12 p.m. to 6 p.m. Sunday in the Swiss Village Shopping Center off Highway 87.