The Tough Enough to Wear Pink campaign was first introduced at the 2004 Wrangler National Finals Rodeo when breast cancer survivor Terry Wheatley asked her son, team roper Wade Wheatley, to wear a pink shirt at one performance.
Wade convinced his fellow contestants to join him, so Wrangler quickly produced enough pink shirts for every NFR contestant.
The 2009 Tough Enough to Wear Pink Night at Payson’s World’s Oldest Continuous Rodeo will be at the 7 p.m., Friday, Aug. 14 performance. The 2009 TETWP booth sponsor for this event and throughout the celebration of the 125th annual World’s Oldest Continuous Rodeo is the Payson Regional Healthy Woman program. Partner with Healthy Woman to help fight breast cancer and consider bringing a cancer survivor and their family for a fun-filled night out at the rodeo.
Volunteers from the Healthy Woman program will be manning the booth and will have many “pink” items for sale. There will also be a raffle for a TETWP pink guitar, garment bags and totes. The proceeds go to the Payson Regional Healthy Woman program.
The Payson Regional Healthy Woman program is a free community resource designed to empower women with the knowledge and confidence to make informed healthcare and well-being decisions for themselves and their loved ones.
Women can take part in monthly health seminars and events, and receive regular email communication. Designed by women, for women, the program will arm participants with the ability to take charge of their health and the health of their families.
In addition, the Healthy Woman program, located at the Payson Regional Health Outreach facility, 215 N. Beeline Highway, has partnered with the Payson Christian Clinic to offer free mammograms for women who qualify, and the American Cancer Society to provide free wigs, scarves, hats and vital information for those going through cancer therapy, as well as the Look Good Feel Better program. For more information, please call Kathy Coombes at (928) 472-9290.
We hope to see you at the Rodeo, and don’t forget to wear pink.