[You] Dot Com
Like it or not, the Internet revolution is in full swing, and it’s bringing us along for the ride. Most of us are discovering the necessity of working online, both for business and personal reasons. There are certainly some resistant curmudgeons who feel that they don’t need a Web site. Rest assured, they will hop on the virtual roller coaster soon enough.
We can all see that there are many reasons why a Web site is a good idea for your business. Web sites allow for greater visibility in the community, a prominent platform to describe your services or products, flexibility in catering to a diverse market, a low-stress access point for customers to find out more about you, and much more.
Blogs (short for Web logs) are also becoming increasingly popular in the business world. Customers can see the company in a human sort of way, and they can even participate through comments and interactive features.
You don’t have to run a business, however, to take advantage of a Web site or blog. A personal Web site can be used for a variety of applications.
A family blog or Web site can be used to distribute pictures, videos, upcoming events, and stories to distant (or local) relatives. Teachers may wish to post assignments or research links on a personal Web page for students and parents. Playgroup organizers can post upcoming locations and snack assignments. Club leaders, community organizers and youth group leaders will find great value in creating and maintaining a Web site for announcements and news. The possibilities are endless.
So, a Web site or blog sounds like a great idea, but what now? We’re not all design experts with a degree in Web programming. Don’t worry, here are a few tips that will help you get started in building your personal or business Web site:
Start small, grow big. Start with a simple, easy to maintain Web site that will serve your needs. As you grow, you can add more features. A great place to start is www.google.com/sites — you will find access to templates, user controls, and a secure hosting service.
Use a program like Adobe Dreamweaver (or free applications like Google Sites or SeaMonkey HTML editor) to design and maintain your Web site. You might also want to take an online course in HTML to add to your Web repertoire.
Take it easy with the design features. Nothing destroys the clean, professional appearance of a Web site more quickly than an overload of graphics, colors or patterns. Simple is good.
Remember that millions of people will potentially visit your site — make sure your content is relevant, simple, and free of grammatical errors. Nobody is going to scold you for a poorly punctuated sentence, but they may just click away to an easier-to-read site.
There are many things that go into Web site design and maintenance, but you have to start somewhere. If you get lost along the way, Computer Problem Specialists is available for a free consultation to get you back on track. Call us today at (928) 468-0000 — we’ll help you catapult yourself into the 21st century with a great new Web site.
[You] dot com will be a huge hit!
Daniel Taft is the senior network administrator and member/owner of Computer Problem Specialists, LLC with a degree in applied computer science. His career spans more than 20 years.