Web Site Promotion 101: Using Facebook And Myspace

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We’ve discussed the benefits of creating and maintaining a Web site for your business, hobbies, family, or other passions. Now, if you only had a few visitors ...

Whether it’s the ordering information for your homemade jam, your take on the upcoming college football season, or your recent family vacation blog, you want people to see it. After all, that’s why you are posting on the “World” Wide Web.

There are many things you can do to boost your Web site traffic, but we’re focusing on a simple process that might just be your best option. Facebook and MySpace, two giants in the social media market, are the perfect avenues to promote your Web site, blog or cause. These two sites are among the most visited on the Internet. By creating a page that links directly to your Web site, you take advantage of the social media surge.

Creating a page dedicated to the same subject as your Web site (including a link to that Web site) exponentially magnifies your Web presence. Here are a few reasons why a Facebook or MySpace link will help your Web site grow:

Search Engine Optimization. Many of us rely heavily on search engines to find what we’re looking for.

We type in a few simple words or phrases and Google does the work for us. Search engine optimization is the complex system of coding your Web site’s keywords in a way that will put it high on the list of search results.

When we build a “fan page” on Facebook, for example, our rankings skyrocket. People are commenting, searching and clicking to things pertaining to our Web site, and in turn, the search engine rewards us with a prime spot on the search list.

Updates. How many times have you checked a blog, only to see that you are reading news that would have been nice to read a few weeks back?

With various newsfeed applications, Web users can sign up to receive updates and important news information about your product, organization or family. A Facebook or MySpace page can be set up to automatically update “fans,” “followers,” or group members when you want to notify them of changes or special promotions.

Target Demographics. If you are running a business that sells horse feed and tack, you probably won’t want to waste time marketing your Web site to college fraternity members. If you have a blog that notifies the community about events for youth, you probably won’t want to target retirees.

Focus groups based on your target demographics are easy to form with a Facebook or MySpace “group” page. People with specific interests will be able to find your group based on critical search parameters (i.e., entertainment, computers, music or family).

Taking the time to link your Web site to the ever-expansive social network on the Internet will be a great investment. Some of these applications can be completed in a few minutes, while others take a little more time. Careful planning, thoughtful design, and attention to detail will make everything work together.

As always, Computer Problem Specialists is available to walk you through the sometimes intimidating process of creating a Facebook or MySpace page. Our in-house experts know exactly where to start and how to get you the finished product you need.

Make sure the world knows how to get to your Web site … it would be a shame if they missed out.

Daniel Taft is the senior network administrator and member/owner of Computer Problem Specialists, LLC with a degree in applied computer science. His career spans more than 20 years.

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