Demystifying The Purpose Of Social Media In Business



Janice and Dick Schaefer

With more business taking place online and Web sites like Twitter and Facebook booming, creating an effective online presence is crucial for a business’ success.

In Payson, many companies are just starting to join the online community, however, many more still rely on outdated and rarely updated Web sites.

Dick Schaefer, owner of Payson Web, says he can help small businesses create an online presence that is easy to manage and affordable.

“Payson lags behind the Valley in terms of understanding the power of social media for business,” Schaefer said while sitting in his office at Payson Web, 1107 S. Beeline Highway, suite 1. “We demystify Internet, social media and blogging.”

For $375, Schaefer will create a Web site that integrates the latest technologies and garners the most hits or page views.

When Schaefer first sits down with a client, he helps them set up a blog, understand its capabilities and manage it. He also sets up a Twitter account, explains what it is for and how to use it.

Schaefer admitted that like so many business owners, when he first started creating Web sites, he didn’t really understand what blogging was about or how it could benefit his site. After much trial and error, he created a few blogs specific to his areas of interest.

Blogs, he explained, offer him a way to post videos, pictures and commentary on a topic, such as Boomers that RV (one of his more popular blogs) and update it on a regular basis with new and exciting content. Readers can then leave comments on these posts, adding interaction to the site. Twitter is similar; except updates are limited to 140 characters. Microblogging on Twitter helps a company promote its business, attract new customers and listen for trends.

Some of Schaefer’s recent clients include Jake’s Corner RV Park and Payson Florist. Before coming to Payson Web, both businesses had Web sites, but neither was attracting much attention or business.

Schaefer said they were stale and lacked a reason for customers to keep coming back. Payson Florist’s site, for example, had all the necessary components, such as store address, hours and basic information, but after a client visited the site once, there was no reason for them to come back. After sitting down with the owner, Schaefer said he “changed everything in a day.”

A blog with updates and announcements on floral designs, holiday arrangements, floral arranging classes and discounts was added as well as a link to Twitter, where the owner can now tweet about upcoming holidays and what the shop is doing.

The great thing about creating a blog or a Twitter account is it is free, he said. Google offers a free blog service as well as WordPress and Blogger.

Learn more about blogs, Facebook, Twitter and LinkedIn at the June 29 Business Buzz luncheon, where Schaefer will “demystify” the business uses of these products. The luncheon starts at 11:30 a.m. at the Central Arizona Board of Realtors office, 608 E. Highway 260, suite H. Reserve a sack lunch from Cousin’s for $7 by calling the Rim Country Regional Chamber of Commerce at (928) 474-4515.

Got Memories of Payson

Besides working with Web sites, Schaefer also transfers home movies on 8mm, 16mm, VHS, pictures, slides and camcorder cassettes to DVD.

“This is a great way to preserve precious memories using today’s technologies,” he said.

Got Memories of Payson is also located at 1107 S. Beeline Highway, suite 1 and is open from 10 a.m. to 5 p.m. Monday through Friday. For more information, call (928) 978-7533 or visit


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