Selling A Home During The Holidays


Is the holiday season a good time to sell your home? For many sellers, it is not. There are many reasons why some avoid listing, but many say they do not want to interrupt holiday festivities.

Some feel it is better to wait until the New Year as there will likely be more activity and more buyers.

In fact, the holiday season may be a great time to consider marketing a home because of the increased sales activity that realtors are currently seeing in the Payson area.

During the holiday season, the clientele coming into real estate offices tend to be more serious buyers. They have made up their mind up to buy and are not distracted by the seasonal events.

If your home is on the market now, you will probably have less competition than you will after January 1st as sellers tend to wait until then to list their homes and there is an influx of new properties put on the market. That means more competition.

Coldwell Banker’s inventory of homes in Payson is down nearly 25 percent from this time last year.

If you decide to put your home on the market now, there are several things you can do to increase your chances with buyers.

For example, I have written about curb appeal in the past and first impressions are as critical now as they are at any other time.

Be sure the yard is groomed and free of pine needles and leaves.

Put up a few exterior holiday lights and some seasonal decorations.

Keep the home warm and welcoming. Many second homeowners try to save on the heating bill by turning down the thermostat; however, this may make buyers rush through a cold home instead of looking at its features.

Tastefully decorate the interior, but be careful not to go overboard so that buyers lose sight of the home.

Appropriate decorations may help the buyer connect with the home and maybe even help them imagine their own holiday celebrations there. Instead of a 10-foot Christmas tree, a 5-foot tree will give a holiday atmosphere, but not take up too much space.

Clutter of any kind makes it difficult for the buyer to visualize what their presence in the home will look like.

If you do put your home on the market, communicate with your real estate agent regarding your holiday schedule. By doing so, your holiday will not be interrupted and your home will be ready to show to prospective buyers at its very best.

Ray Pugel is a designated broker with Coldwell Banker Bishop Realty. Contact him at (928) 474-2216.


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