Technology Making It Easier For Realtors To List, Sell Homes


Real estate technology has come a long way in the last decade.

At one time, fax machines were indispensible and now they are hardly used. Scanning and e-mailing has taken their place because of the higher quality they offer.

Technology is moving so fast that QR codes were popular for about 10 minutes before other applications replaced them.

Here are other technological evolvements in our industry:

• Smartphones have become indispensible.

More Smartphones are now sold than computers and 25 percent of users say their smartphone is their primary way to search the Internet.

Through global positioning, smartphone users are able to sit in front of a home listed for sale and obtain information on that home. No more driving with a map.

• The iPad offers technology that lets users create an instant floor plan of a home. After snapping interior pictures of the home an iPad application has the ability to combine them into a floor plan.

• Virtual tours of homes came on the scene about 10 years ago and are now passé. A home video is the name of the game today and it is important that it is placed on YouTube, the second most used search engine behind Google.

• For the younger generation, e-mail is going by the wayside.

Social media sites such as Facebook and Twitter are starting to replace e-mail. For those under 16, social media has already overtaken e-mails as the preferred communication method.

• With E-signatures you don’t have to sign documents and contracts anymore. When E-signature documents are sent, you can sign them with your computer.

If you have an iPad, you can e-sign a document and e-mail it back to the sender.

This leads us to the next evolution: paperless transactions.

According to the Arizona Association of Realtors, about 50 percent of real estate offices in Arizona have gone to paperless transactions. This amounts to a savings in both paper and time.

As explained above, documents can be ratified on the computer and stored indefinitely on servers.

With all this technology, let’s hope the toilet paper companies don’t decide to go paperless.

Ray Pugel is a designated broker with Coldwell Banker Bishop Realty. Contact him at (928) 474-2216.


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