Is the holiday season a good time to sell your home? Sellers are sometime reluctant to put their home on the market during this time for various reasons. Some do not want interruptions to their holiday festivities. Others feel it is better to wait until the New Year as there will likely be more activity and more buyers. In fact, the holiday season may be a time to consider marketing your home.
Although we normally see a decrease in foot traffic and “lookers” for homes during the holidays, that doesn’t seem to have happened this year. Buyers who are in the market are usually serious when looking in December. They have made up their minds to buy and are not distracted by the seasonal events. If your home is on the market now, you will probably have less competition than you will after January 1st as sellers tend to wait until then to list their homes and there is an influx of properties put on the market.
If you decide to put your home on the market now, there are several things you can do to increase your chances with buyers. For example, we have written about curb appeal in the past and first impressions are as critical now as they are at any other time. Put up a few exterior holiday lights and some seasonal decorations. It is not necessary and may even be a distraction if you over do it. A holiday welcome mat at the front door is an inviting touch.
Tastefully decorate the interior. Appropriate decorations may help the buyer connect to the home so they may be reminded of pleasant memories and imagine their own holiday celebrations there. Again, do not overdo the decorations, so that buyers are not overwhelmed by your displays and lose sight of the home. For example, instead of a 10-foot Christmas tree, a 5-foot tree would still give a holiday atmosphere but your home would appear to be more spacious. Clutter of any kind in the home makes it difficult for the buyer to visualize what their presence in the home will look like.
If you do put your home on the market, communicate with your real estate agent regarding your holiday schedule. By doing so, your holiday will not be interrupted and your home will be ready to show to prospective buyers at its very best.
Ray Pugel is a designated broker with Coldwell Banker Bishop Realty. Contact him at (928) 474-2216.