With photo-sharing sites like Pinterest making it easier for brides to share wedding day inspiration, that picture perfect wedding seems easier than ever to create.
With visual “pinboards” covering everything from perfect arrangements to hair styling and bridesmaid gifts, it is easy to amass a trove of ideas.
When Susan Jacobson’s daughter, Elle, was getting married in May, the mother-daughter duo headed straight for Pinterest, trolling through thousands of images on the site, “pinning” cute cake and wedding dress ideas. In the old days, this is akin to cutting pictures out of a magazine.
But while many of us can spot a good idea, executing it is another thing.
That wedding day bouquet that looked so simple to recreate turns into a floral nightmare.
Luckily for Elle, Jacobson is a professional event planner.
As marketing and event coordinator at the Mazatzal Hotel and Casino for 10 years, Jacobson had been in charge of coordinating all of the hotel’s big events.
Her wedding planning business, which she had established in 1998, had taken a back seat.
While she organized a few weddings over the years, Jacobson had focused her efforts on the casino.
“I loved all of the details I needed to coordinate an event and was fortunate to be allowed to be the casino’s event floral designer and décor designer,” she said.
Then Jacobson said she had an “Aha” moment while planning her daughter’s wedding.
Not only was she good at putting all of her daughter’s Pinterest ideas together, she could execute them well.
From calligraphy invitations to custom “wedding signage,” lighting and special touches that set it apart from the rest.
She left the casino and opened Enchanted Occasion Events & Design.
She hired Amy Martell, of A&M Photography, to capture her daughter’s wedding and to work with her thereafter on all other weddings.
Martell submitted photographs of Elle’s ranch wedding to the Desert Bride blog, which were published.
“I love to design weddings and any special occasion,” she said. “I consider myself an artist and find it quite rewarding to utilize my talents to make a dream wedding or special occasion.”
Jacobson said she has teamed up with several vendors, including DJs, filmmakers, bakers, caterers, hair and makeup artists and tailors, taking the guesswork out for brides.
“It is really heavenly to have someone who is looking out for you and putting all of the pieces of the puzzle together to create that awe effect for you and your guests,” she said.
And Jacobson does more than weddings. She says she can plan any special occasion and is currently offering complimentary consultations for her Christmas decoration service.
For more information, call (928) 978-2463 or visit www.anenchantedoccasion.com.