The gun industry and their mouthpiece in this country, the NRA, are the world’s best salesmen.
After the Sandy Hook massacre, the Aurora theater shooting, Sikh temple massacre, Columbine school shooting and all the gun violence before and after, we all somehow became convinced that stuffing the biblical camel through the eye of the biblical needle would be easier than passing sensible gun control legislation on a national level in America.
That, my friends, is salesmanship.
All the gun lobby does is bellow about freedom, about the Constitution, about preserving the ability to defend oneself against the onset of an intrusive, tyrannical government.
I think the real problem gun manufacturers face is an inability to build planned obsolescence into their products. Unlike other instruments with moving parts, a gun can continue to shoot for a very, very long time. Hence, for gun manufacturers to remain profitable, the number of firearms in society and their lethality must continually increase if for no other reason than to encourage new purchases.
There it is. The root of the problem.
The NRA and the gun lobby in general getting into bed with the far right, all the shouting about freedom and the Second Amendment, is just window-dressing to the gun-makers. They don’t believe that baloney; they just use it to sell their products, because unlike a car or a blender, their products pretty much last forever.
For the gun-makers, it’s about creating enough fear and making the product they produce deadly enough to purchase over and over and over again. That’s the only way they will be able to stay in business. Period. End of story.
We’re going to hear a great deal of insane noise now that debate over guns in America has been fully engaged. Don’t ever forget, no matter the rhetoric that gets wrapped up in this argument, that this is about the ability to sell guns. This isn’t about freedom or the Constitution or anything else for the gun-makers and their friends.
It’s a sales pitch, and nothing more.