The Rim Country Regional Chamber of Commerce has selected Ana Gutowski as its new chamber manager.
Gutowski comes to the Rim Country with 25 years of strategic marketing, branding, public relations, sales and management experience.
Born and raised in Brownsville, Texas, Gutowski moved to the Dallas/Fort Worth area after graduating high school where she studied foreign language at the University of Texas-Arlington.
Gutowski’s marketing venture began as the marketing director for the Bowling Proprietors’ of America Association. Other marketing experiences include director of public awareness advocacy at the Texas Credit Union League, marketing consultant for CUNA Mutual Group, vice president of marketing for EECU, Fort Worth, Texas, director of field marketing for Jackson Hewitt Tax Service’s Western Region, marketing analyst at the Arizona Daily Star, Tucson, Ariz., and as the marketing consultant for the Payson Roundup until mid-May 2014.
In 2007, Ana was honored as Jackson Hewitt Tax Service’s District Marketing Manager of the Year. Other accomplishments include receiving the Hispanic Leadership Certificate from the Fort Worth Hispanic Chamber of Commerce in 2004, and welcoming Southwest Airlines, Walmart and Wells Fargo to the Tucson Hispanic Chamber of Commerce as their director of corporate sponsorship.
The chamber board is confident that Gutowski’s business experience and professionalism will drive the Rim Country Regional Chamber of Commerce to the next level: an active, thriving chamber that works together with local businesses to strengthen and grow the Rim Country’s business community.
Gutowski says that the chamber wants to provide the local businesses a reason to join the Rim Country chamber. There is value in joining a local chamber in fact, shares Gutowski, according to a Research Study by The Shapiro Group of Atlanta, Ga.:
• Most consumers (59 percent) think that being active in a local chamber is an effective business strategy. Being a member conveys that a company uses good business practices is reputable, trustworthy and an industry leader.
• When a consumer knows that a restaurant franchise is a member of the chamber of commerce, they are 40 percent more likely to eat at the franchise in the next few months.
• When consumers know that an insurance company is a member of the chamber of commerce, they are 43 percent more likely to consider buying insurance from it.
• When consumers know that a small business is a member of the chamber of commerce, they are 63 percent more likely to purchase goods or services from the company.
To the credit of the chamber’s membership director Ingrid Chouinard, the recent chamber lunches have been a huge success. More than 80 members have attended each of the last several luncheons. The lunches feature keynote speakers that have included Mayor Kenny Evans and Secretary of State Ken Bennett. Michael Grandy from Kimley-Horne and Associates will be speaking at the already sold-out August luncheon and a representative from the Small Business Association will be speaking at the September lunch. Over the last several months, Chouinard has increased the chamber’s membership by adding over 30 new businesses to its roster.
Moving forward, Gutowski also plans to change up the traditional chamber mixers, create a chamber newsletter, update the website and revise the chamber‘s brochures. Members are already seeing Gutowski’s change in her approach. Members are updated on the upcoming events and many are saying that there is a renewed excitement and energy in the Rim Country Regional Chamber of Commerce.