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Smoking remains the leading preventable cause of death in America, claiming half a million lives annually. That’s the equivalent of crashing three fully loaded jumbo jets every day. Yet, studies show that doctors make little sustained effort to convince patients to give up smoking. By contrast, 70 percent of smokers say a doctor’s advice would deter them.

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Ignoring health risks bears a deadly cost

Let’s say you liked me — loved me even. But I smoked. Then you found out I had lung cancer and three months to live. Would that make you quit smoking yourself?

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