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Amy Peterson, Kathy Coombes and Cory Houghton are among those taking part in the Wear Pink Campaign.

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Campaign against cancer returns to rodeo

The Tough Enough to Wear Pink campaign was first introduced at the 2004 Wrangler National Finals Rodeo when breast cancer survivor Terry Wheatley asked her son, team roper Wade Wheatley, to wear a pink shirt at one performance.

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