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Make sure and stop by the Payson Regional Medical Center’s Healthy Woman booth at the 125th Annual World’s Oldest Continuous Rodeo and buy something pink to help in the fight against breast cancer.

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Campaign against cancer returns to rodeo

The Tough Enough to Wear Pink campaign was first introduced at the 2004 Wrangler National Finals Rodeo when breast cancer survivor Terry Wheatley asked her son, team roper Wade Wheatley, to wear a pink shirt at one performance. Wade convinced his fellow contestants to join him, so Wrangler quickly produced enough pink shirts for every NFR contestant.

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