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Pam Butterfield, Gila Community College dean, pointed out that 96 percent of unhappy customers leave without saying anything and those unhappy customers on average tell eight to 10 people about their problem.

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Service key for businesses to survive

With businesses big and small crumbling under the weight of the economy, some look to costly layoffs and cutbacks to keep a business afloat, but experts at the Guerrilla Tactics — Business Financial Forum Tuesday said there may be a cheaper and easier way to draw customers in and keep them — customer service.

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