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At a recent Business Buzz luncheon, Kimber Lanning spoke about the importance of collaborative marketing.

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Collaboration is key to small business success

When Kimber Lanning started her small art gallery in central Phoenix in the late 1990s, the only neighbors she had were homeless and the only visitors, unwanted drug addicts. Everyone called her crazy for even moving into the area. Things were so bad in the neighborhood she could not get pizza delivered. Surrounding buildings were abandoned and boarded up, bullet holes sprayed across the front of each. A dozen years later, the block is no longer a blight in the community. It is known as an arts district that hosts one of the largest arts walks in the country on the first Friday of the month.


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