Local businesses rejoiced before Memorial Day when Channel 3 came up to Payson to feature them on host Jamie Cerreta’s segment Local Love.
Cerreta found out about the charms of Payson during the snowstorm of February 2019. She filmed a segment sitting on a snowbank eating spaghetti right out of a By The Bucket tub
Before returning to the Valley, Cerreta made connections with town councilors.
Cerreta gave full credit to Suzy Tubbs-Avakian, town councilor, realtor and president of Payson Community Kids, for setting up her May schedule.
“I told Suzy I wanted to come back and she set it up,” said Cerreta.
The Channel 3 team filmed at the Swiss Village, Country Charm Fudge, Arizona Wildflowers & gifts/Kendra’s Country Bakery, Main Street’s Duza’s Kitchen, and Hwy. 87’s By the Bucket and Pinon Café.
Viewers will hear about the new partnership between the Arizona Wildflowers & Gifts and Kendra’s Country Bakery at the storefront in Swiss Village.
Deanna Viggiani, her mother and husband run the flower business. They have adopted the “slow flower movement” by sourcing their flowers locally from a farm in the Verde Valley. Local artisans make gifts she sells.
Viggiani decided to join forces with Kendra Lewinson from Kendra’s Country Bakery. It’s one stop shopping for brides and party givers.
Kendra works with her family, just as her family worked as restauranteers and bakers for years in the Valley.
She and her children apprenticed under Scott Clark Woolley, of Cakes By Design – a company so well known, Kendra said Woolley did cakes for the Kennedys. Her sugar flowers look too real to eat, but they are edible.
Next door to those two businesses, Rebecca Accord’s Country Charm Fudge Shop reminded Cerreta of her family’s 51-year business in Glendale making chocolates.
“It smells familiar in here,” she said to everyone as the smell of fresh baked cookies wafted through the air.
Accord also carries gifts made by local artisans and cottage industries.
“Our coffee is locally roasted,” said Accord.
Carrie Cartwright watched the filming. She makes the bath bombs and soaps carried at Country Charm.
When asked why she started making bath bombs, Cartwright said her daughter wanted to buy from Lush, a bath products store, “but I wasn’t going to pay those prices.”
So she made her own.
Accord showed Cerreta handmade dish towels made by a 93-year old lady “who likes to keep busy.”
Cerreta’s Payson segment of Local Love will run on a future Wednesday. The show runs on Channel 3 from 8 to 9 a.m.