Details for Four Seasons Motorsports Social Media Specialist Wanted

Four Seasons Motor sports is seeking a part-time on-site social
media specialist. Please send resume to db4seasons@gmail.com
attention Dori or Bob.
JOB DESCRIPTION
• Website traffic and/or scant
visitors
• Brand awareness
• Customer retention
• Online reputation
• Sales Audience Growth
• Audience Profile

• Audience Engagement
• Content Reach
• Engagement by Content Type
• Leads
• Response Rate and Quality
• Negative Feedback

EXPERIENCE
• Possesses knowledge and experience in the tenets of traditional
marketing. Marketing degree is welcomed but not required with relevant
work experience.
• Demonstrates creativity and documented immersion in social media.
(Give links to profiles as examples).
• Proficient in content marketing theory and application.
• Experience sourcing and content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to
analytical side, able to demonstrate why their ideas are analytically
sound.
• Displays in-depth knowledge and understanding of social media
platforms, their respective participants (Facebook, Twitter, Instagram,
YouTube, Pinterest etc.) and how each platform can be deployed in
different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the
company’s field.
• Displays ability to effectively communicate information and ideas in
written and video format.
• Excels at building and maintaining sales relationships, online and off.
• Is a team player with the confidence to take the lead and guide other
employees when necessary. (ie: content development, creation and
editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new
tools quickly such as Hootsuite or Buffer, Post Planner, Canvas, Pocket,
Feedly.
• Maintains a working knowledge of principles of SEO including keyword
research and Google Analytics. Highly knowledgeable in the principles of
“Search and Social.”
• Possesses functional knowledge and/or personal experience with
WordPress CMS (self-hosted).
• Demonstrates winning Social Customer Service techniques such as
empathy, patience, advocacy and conflict resolution.

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