Lacey Sockrider-Brownell says she speaks fluent K-9.

“I work really well with scared and high anxiety dogs. I understand them and know how to work with them so they’re happy,” she said.

Sockrider-Brownell recently opened a dog grooming business, Lacey’s Dog Gone Grooming Salon LLC, in Star Valley.

“I’m really excited to start my new journey and be a part of the community, and I will continue to strive for excellence,” said Sockrider-Brownell, who has lived in Rim Country for seven years.

“I’ve always loved animals, and it’s been a goal of mine to own my own business.”

She moved into the building previously occupied by A Shaggy Dog’s Place Too.

“I worked really hard to get to this spot, through lots of trials and tribulations and I just want my kids to look back and know that (their) mom worked really hard.”

Sockrider-Brownell’s kids are Jason, 18; Heidi, 15; and Jessy, 12.

The grooming salon is located at 3700 E. Highway 260, just east of Bill Armstrong’s Pawn Shop. It is set back from the highway across from the Star Valley Town Hall.

She uses all natural, biodegradable and pH balanced grooming products including de-shedding treatments.

Services include bathing, haircuts, nail trimming and teeth cleaning.

The salon is equipped with a raised tub, hydraulic lift grooming table and kennels.

Sockrider-Brownell has worked with animals professionally since 2010. She worked first for a boarding facility in Deer Valley cleaning kennels, bathing dogs and taking them out for walks.

“That’s where I learned how to help scared dogs come out of their shell,” Sockrider-Brownell said. “It’s important to be patient with the dogs, especially the nervous ones.”

She then worked as an assistant to a mobile groomer.

Sockrider-Brownell completed training in dog grooming in Phoenix in 2013.

She worked at PetSmart for six years and was part of a team that won “Best Dog Groomer” two years in a row in the Payson Roundup’s annual Best of the Rim readers’ poll.

Sockrider-Brownell attributes her success to dedication, hard work, and having a great sense of humor. She helps her clients and their dogs feel at ease and her positive attitude helps get through the challenges.

To help her clients feel comfortable their dog is happy and in good hands, Sockrider-Brownell takes a photo of their dog during or after grooming and sends it to the client.

It’s just one of the ways Sockrider-Brownell shows she cares about her clients and values their trust.

“It’s important to me to spend quality time with the dogs,” she said. “I want the dogs to have a good time and be happy to come here.”

Lacey’s Dog Gone Grooming Salon LLC is open by appointment Monday through Saturday from 8 a.m. to 5 p.m. Dogs must be up to date on their vaccinations. Call 602-423-0421 to make an appointment.

Visit for more information.

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